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Mass Communication Degree Program (American Degree Transfer Program)

INTI International College Subang
Subang Jaya Selangor Private College

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Course Description

Overview

A broad study of the ways in which information is conveyed through mass media to society, Mass Communication is generally divided into two forms of media: print and electronic. Print media includes magazines, newspapers and non-periodical publications such as posters, newsletters, brochures and annual reports. Electronic media includes television, radio, video and audio production. New Media, increasingly popular in the field of mass communication, refers to computer-generated audio and video production.

Comprises the fields of advertising, media communication & public relations.
Offers you a foundation in basic theory & the skills necessary to become a media practitioner.
Most businesses, organisations, public and private companies require the services of Mass Communication graduates.
Graduate with a qualification from an American institution

Popular majors/partial list of majors available :

Journalism

Journalism is a discipline of gathering, writing and reporting news, and more broadly, it includes the process of editing and presenting news articles. It applies to various media, including newspapers, magazines, radio, internet, digital photography and television. Journalists are expected to be at the scene of a story to gather information for their reports in the field. Reports are almost always edited in newsrooms, the offices where journalists and editors work to prepare news content. Developing investigative skills will lead to better research and reports.

Advertising

Advertising involves the planning, creation, production and placement of advertisements (print) and commercials (broadcast). It includes the theoretical and applied aspects of advertising, and the design of both periodical and specialized publications. Advertising agencies are responsible for practically all newspaper and consumer magazine advertisements, outdoor and indoor displays, radio and television commercials, and advertisements that appear in professional, technical and business-to-business publications. They must create advertisements that persuade the public to buy a product.

Radio And Television

(Broadcast Journalism)
This study examines the history, theory, criticism, and nuts-and-bolts production practices of radio, television and film. In short, students will learn how to create all manner of electronic media from scratch. The goal of any Radio and Television program is to prepare students for an entry-level position and, ultimately, a successful career in media.

Mass Communication

This study concerns the practical application, structure, processes, aesthetics, responsibilities and effects of the mass media and the investigation of the role mass media has played, and continues to play in society and the individual. Mass Communication majors seek out how and why media reflects our social values, and how public policy draws boundaries for such mediums of communication. Students
will understand and apply ethical principles that can be used to prevent and resolve potential conflicts and dilemmas in the operation of the
mass media, and legal issues and regulations affecting mass communication.

Public Relations

Public Relations are vital in every organization as it contributes to a firm’s or institution’s brand identity. It understands and places high value on the establishment of professional and interpersonal relationships. Students will develop decision-making, strategic management, and critical thinking abilities and acquire theoretical and research-based knowledge important for their success in the working world.

New Media

New Media is a multidisciplinary study of emerging forms of media, digital information and technology, often combining it with traditional journalism studies. New media demands adapting to new technology and trends while still maintaining the traditional skills and work ethic of professional reporters, journalists, artists and designers.

Communication

Communication is the study of how and why certain messages influence individual and group behavior, how our reactions reflect underlying
values of society, communication theories of monumental speeches, revolutionary political campaigns, radical social movements, and the
trends in styles of news reporting. The focus will be on different forms of speaking and writing, strategies of speakers and writers, verbal and
nonverbal messages, and forms of rhetoric, from classical Roman orations to modern day websites, film and television.

Entry Requirement :

SPM / O-Level

Pass with 5 credits

UEC

5Bs

STPM / A-Level

Possess passes or CGPA2.0

English Language Requirements

Student who failed to obtain a credit in SPM/O-Levels/UEC English or IELTS band below 5.5 are required to sit for English Placement Test (EPT). Failing to pass EPT, student is required to take ENL099 (Fundamentals of Writing) and up to 2 MPU courses upon advice from Head of Program. Student is required to pass ENL099 before enrolling for AUP courses. ENL099 credits will not be counted for credit transfer.

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.

Programme Highlights

Career Opportunities

You can launch your career in one of these fields:

Radio & Television Stations
Publishing
Print & Broadcast Journalism
New Media
Integrated Communication
Strategic Public Relations
Editing, Direction, Filmmaking, Scriptwriting or Production
Public Relations Executive,
Corporate Communications Executive
On-demand News & Entertainment
Virtual Environments
Game Design & Simulation
Advertising
Promotion
Media Research

Course Structure

Programme Structure :

Freshman (Year 1) at INTI

You will be able to choose from a range of subjects in Business, Foreign Languages, English, Mathematics, Social Sciences, Humanities, Physical and Life Sciences as General Education Requirement (GER) subjects. Sophomore (Year 2) at INTI You will be able to choose subjects that are related to your desired major.

Sample Curriculum For Year 1 & 2

Advertising Copywriting
Business Communication
Concept of Calculus / College Algebra
English Composition 1 & 2
Essentials of Public Speaking
Fine Arts Electives
Humanities Electives
Introduction to Advertising
Introduction to Computer & Information Processing
Introduction to Interpersonal Communication
Introduction to Intercultural Communication
Introduction to Mass Communication
Mass Media & Society
Natural Sciences Electives
Social Sciences Electives
Writing to Mass Media

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About the University/College

Institution : INTI International College Subang
Location : Subang Jaya Selangor