This programme encompasses a major in Social Media and Advertising with a minor in Digital Marketing. A major in Social Media and Advertising gives students a comprehensive understanding of social media platforms and learn how to analyse new and emerging media technologies and drive their use and innovation across industry. Students are required to complete all the major and minor courses.
Our advertising major is professionally accredited by the Media Federation of
Australia.
INTI Diploma |
| Completion of Diploma with an average of 60% or completion of Diploma in Mass Communication. (English requirements: Study must be completed not more than two years prior to commencing study at Swinburne) |
Malaysian Diploma |
| Any qualifications equivalent to Diploma (MQF Level 4) or Advanced Diploma (MQF Level 5) with minimum average of 60% (CGPA 2.4) are subject to Swinburne University's approval. |
INTI Foundation |
| Average of 60% (CGPA 2.40). (Average 60% in English units. Study must be completed not more than two years prior to commencing study at Swinburne) |
Foundation* |
| Having completed a Foundation programme with an average of 65%. (Average of 60% in English - study must be completed not more than two years prior to commencing study at Swinburne). Other Foundation programmes are subject to Swinburne University's approval. |
STPM |
| Pass 3 subjects in STPM with minimum CGPA 2.50 and a credit in English at SPM level or its equivalent |
Unified Examination Certificate (UEC) |
| Pass UEC with 5Bs and Average of best 5 subjects - Score of 5 and below. E.g. Student obtains the following marks for best 5 subjects: B4, B3, B3, B4, B6. Total score is: 4 + 3 + 3 + 4 + 6 = 20. Average score = 20/5 = 4 (A1: 100 - 85; A2: 84 - 80; B3: 79 - 75; B4: 74 - 70; B5: 69 - 65; B6: 64 - 60; C7: 57 - 55; C8: 54 - 50; F9: 49 - 0) |
Cambridge A Levels (A Levels incorporating Cambridge, GCE, Malaysia, Singapore & UK) |
| Minimum value of 8 must be achieved in 3 subjects at A Levels. (Minimum grade C in IGCSE English plus completion of A Level - study must be completed not more than two years prior to commencing study at Swinburne) (Grades for A Levels: A*=6, A=5, B=4, C=3, D=2, E=1) |
Australian Senior High School Certificate (e.g. South Australia Certificate of Education or VCE) |
| Minimum Australian Tertiary Admission Rank (ATAR) of 60. Score of 30 in EAL (English as Alternate Language) for Victorian Certificate of Education (VCE), or equivalent |
Australian Foundation Programme (e.g. Monash University Foundation Year) |
| Minimum score of 65%. (Average of 60% in Foundation English units - study must be completed not more than two years prior to commencing study at Swinburne) |
International Baccalaureate (IB) |
| Evidence of IB Diploma Award. Minimum 6 subjects including minimum 4 in pre-requisite subjects. Minimum 24 points. Minimum of 4 in English A1 or A2 (Higher and Standard Levels) or minimum of 5 in English B (Higher Level) |
IELTS - Overall 6.0 (No individual band below 6.0) TOEFL iBT - Overall 64 (No less than 13 in reading, 12 in listening, 18 in speaking, 21 in writing) PTE - 50 (Communication skill no less than 50) SPM - English 1119 (GCE-O) with minimum C grade & successful completion of A-Level/STPM GCE O-Level - Credit in English STPM - Grade C in 920 English Literature MUET - Band 4 Cambridge English C1 Advanced - 169 (No band less than 169) INTI Academic English Programme (AEP) (Level 4) - Pass Level 4 with minimum 60% International Baccalaureate (IB) - Minimum of 4 in English A1 or A2 (Higher and Standard Levels) or minimum of 5 in English B (Higher Level) Common European Framework - B2 |
Note:
International students are subject to meet entry requirements that
reflect similar qualifications and experience as stated above.
You can launch your career in one of these fields:
Major: Advertising |
| Marketing and sales professional |
| Public relations officer |
| Advertising consultant |
| Media planner |
| Brand strategist |
Major: Social Media |
| Digital advertising specialist |
| Digital marketer |
| Social media officer |
| Social media producer |
Minor: Digital Marketing |
| Digital marketing officer |
| Digital content manager |
| Search marketing specialist |
| Digital media manager |
Major: Advertising |
Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way. Subjects in the Advertising specialisation include: Principles of Advertising; Concept Development and Copywriting; Advertising, Media Planning and Purchasing; and Advertising Management and Campaigns Project. |
Major: Social Media |
Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and Subjects in the Social Media specialisation include: Business of Media, Networked Selves, National Media in a Globalised World, and Media and Communications Project. |
Minor: Digital Marketing |
Provide a better understanding of how digital technologies and platforms has significantly transformed the marketing paradigm, enabling Subjects in the Digital Marketing specialisation include: Marketing and the Consumer Experience, Marketing Research and Analytics, Frontiers in Digital Marketing and Marketing Insights. |
