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Bachelor of Arts (Honours) Advertising and Digital Marketing 3+0 in collaboration with University of Hertfordshire, UK

INTI International College Subang
Subang Jaya Selangor Private College
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Course Description

Overview

This programme integrates the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to equip students with the knowledge and skills needed for a career in advertising and digital marketing, whether on the client side or within creative agencies. This programme strikes a balance between academic underpinning and the creative and digital skills required for employment.

Students will be expected to engage at a strategic level in campaign planning, whilst also acquiring practical skills such as copywriting, video editing, and basic digital design, alongside knowledge of and the practical application of marketing technology.

Entry Requirement :

STPM
Minimum of 2 passes at Grade C+ (GP 2.33) and SPM grade C in Mathematics
A Level
Minimum of 2 full passes totalling 80 UCAS points and Grade C in either SPM or O-Level Mathematics
Foundation/Pre-University
Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, a credit in Mathematics and a credit in English at SPM / equivalent
UEC
5Bs including at least a pass in Mathematics and a credit in English
SACE International (formerly South Australian Matriculation)
Pass 5 subjects with ATAR 70%, a pass in English and Mathematics and no subject below 50%
CPU
Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
NSW (HSC)
Minimum 10 units with ATAR 70%, a pass in English and Mathematics and no subject below 50%

International Baccaulareate (IB)
Minimum 24 points with at least 4 points for SL English and 4 points for SL Mathematics
Diploma
Successful completion of a relevant Diploma programme to include Mathematics with CGPA 2.001, a credit in Mathematics and a credit in English at SPM/equivalent
Others
Equivalent qualification to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor


English Requirements Required by Partner University / School

IELTS                                      -  6.0 (with no less than 5.5. in any band)

TOEFL                                    -  72 with band scores of reading 18, writing 17, listening 17, speaking 20

Cambridge English First    - 169 overall with a minimum of 162 in each component

PTE                                        -  59 with no less than 42 in any band

MUET                                     -  4.0

SPM                                       -  Grade C

An equivalent qualification in English Language


  • **(1) Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with the Admission Tutor in University of Hertfordshire.
  • (2) Have to recognised English language proficiency result.


Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.

Programme Highlights

Career Opportunities

Explore your career possibilities:

Digital Marketing Specialist
Content Strategist
Marketing Research Analyst
Social Media/Digital Marketing Manager
Creative Director
Brand Manager
Web Media Advertising Specialist
Marketing Coordinator
Creative Production Manager

Course Structure

Programme Structure :

Year 1
  • Content Creation
  • Digital Landscape
  • Economics for Business
  • Essential Skills in Marketing
  • Introduction to Marketing Communications
  • Preparing for Professional Success
  • Principles of Marketing
  • Understanding Data
Year 2
  • Advertising Concepts and Creativity
  • Campaign Insights, Analysis and Planning
  • Consumer Behaviour
  • Digital Experience
  • Enhancing Employability in Marketing
  • Managing People
  • Marketing Research
  • Social Media and Social Influence

Year 3

  • Agency Practice and Management
  • Branding and Communications Strategy
  • Digital Analytics and Social Media Monitoring
  • Global Marketing
  • Managing the Customer Journey
  • The Future of Marketing
Electives** Choose from the following
  • Integrated Marketing Communications and Strategic Product Management
  • Dissertation – Marketing
MPU Subjects
  • Appreciation of Ethics and Civilisations (Local Students) / Malay Communication 2 (International Students)
  • Philosophy and Current Issues
  • Bahasa Kebangsaan A* / Design Thinking
  • Corporate Social Responsibility and Community Engagement
  • Integrity and Anti-Corruption

* For Malaysian students who do not have a credit in SPM BM.

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Course Summary

  • MQA: (MQA/PA17656)
  • Full Time: 3 years
  • Full Time Tuition Fees (Domestic): RM 81340.00
  • Full Time Tuition Fees (International) : RM 81340.00

Institution Information

  • Campus: INTI International College Subang
  • Faculty: Media and Communication
  • Course Category: Audio-visual techniques and media production
  • Application Intake: January April August
  • Area : Subang Jaya Selangor
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Location

About the University/College

  • Institution : INTI International College Subang
  • Location : Subang Jaya Selangor

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