This course is created for individuals who are captivated by the subject of fashion and its influence on society and style. It offers a wide variety of eventual career pathways, including photography and styling, journalism, graphic communication, marketing, social media, PR, brand management and trend prediction.
Fashion Management and Communication is a growing area of the fashion industry and encompasses a variety of different fields such as strategic fashion management, communication, promotion, advertising, branding, business and marketing.
Work on live projects with fashion and lifestyle brands and agencies
Good networks and professional links with industry
Work placement programme provide students with the opportunity to experience real-life industry practice
Degree awarded by Sheffield Hallam University, UK
STPM |
| Pass with at least Grade C in 2 subjects |
UEC |
| Pass with at least Grade B in 5 subjects |
A-Level |
| Pass with at least Grade E in 2 subjects |
Matriculation / Foundation |
| From recognised institution and pass with minimum CGPA 2.00 |
Diploma |
| Pass from recognised institution with minimum CGPA 2.00 |
Others |
| Equivalent qualifications recognised by the Malaysian Government and pass Art subject in SPM or pass Art Test / Portfolio Assessment for those who do not have Art subject |
Career opportunities in the area of:
| Fashion Brand Management |
| Fashion Retailing |
| Fashion Marketing |
| Fashion Advertising & Promotion |
| Styling / Visual Presentation |
| Fashion Journalism / Creative Content |
| Visual Merchandising |
| Retail Design |
| Creative Direction |
| Fashion Analysis |
| Trend Prediction |
| Events Management |
| Public Relations |
Year 1 |
| The first year of the programme introduces the broad range of issues related to the fundamentals of fashion management and communication, fashion products and visual communication. Students will get to explore diverse and innovative ways of approaching fashion management, marketing and communication problems and develop strategic and creative capabilities in different ways. |
Subjects include:• Business of Fashion 1• Fashion Photography • Fashion Communication 1 • Fashion Marketing and Management |
Electives:• Visual Merchandising / Fashion Illustration |
Learning Focus:• Trend Prediction• Branding Strategies • Image Making and Styling • Advertising • CAD • Editorial Copy |
Year 2 |
| During the second year, projects are designed to develop managerial and analytical skills in addition to building on themes explored in Year 1, helping to prepare students for the working industry. |
Subjects include:• Business of Fashion 2• Fashion Communication and Emerging Media |
Learning Focus:• Social Media Communication• Experiential Campaigns • Publication • Advertising • CAD • Live Project |
Year 3 |
| The final year concentrates on research and practice to extend and consolidate students' professional skills, knowledge and understanding through the final year modules. Students will develop a body of original work that demonstrates an advanced level of engagement with their chosen area of specialism. |
Subjects include:• Professional Practice• Final Fashion Project Part 1 • Industry Work Placement • Final Fashion Project Part 2 |
Learning Focus:• Personal Branding• Fashion Management & Communication Business Practices • Self-Directed Project |
| Industry Attachment (compulsory) |
MPU subjects |
| • Bahasa Kebangsaan A*/Design Thinking • Community Service • Integrity and Anti-Corruption • Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students) • Philosophy and Current Issues (Local Students) / Malaysian Studies 3 (International Students) |
