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Bachelor of Business Administration (Hons) in Digital Marketing

Nilai University
Nilai Negeri Sembilan Private University
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Course Description

The Programme

Bachelor of Business Administration (Honours) in Digital Marketing is a course where student will learn about Digital Marketing in detail. Decipher and analyse the consumer’s behaviour and applying into actionable business data which directly opens up the avenue of new business prospects. 

What is Digital Marketing? 

Digital marketing refers to the translation of customer behaviour into actionable business data to identify new revenue opportunities. It can be further broken down to several categories with the most important are website marketing, search engine optimization (SEO), content marketing, social media marketing, and affiliate marketing.

Why study Digital Marketing @ Nilai University?
  • Industry-Relevant Curriculum: offers curriculum tailored to the rapidly evolving digital marketing industry, covering the latest strategies, tools, and techniques
  • Hands-On Experience: Students gain practical experience through live projects, marketing campaigns, and data analysis, equipping them with valuable skills for real-world applications
  • Industry Connections and Networking: building connections with industry professionals, guest speakers, and companies, providing students with industry insights and future career prospects with approximately 860,000 job openings as per LinkedIn’s study


Entry Requirement :


STPM

Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level; or

A-Level

Pass with a minimum Grade D in any two (2) subjects and a pass in Mathematics at SPM level; or

Unified Examination Certificate (UEC)
Pass with a minimum Grade B in five (5) subjects and pass in Mathematics and English; or
STAM

Pass with a minimum grade of Jayyid, and pass in Mathematics and English at SPM level; or

Foundation / Matriculation

A pass with a minimum CGPA of 2.00; or

Diploma/ Advance Diploma (Level 4/5, MQF)
Pass with a minimum CGPA of 2.00
*Pass Mathematics at the SPM level can be waived when the qualifications contain an equivalent/ higher achievement.
* *Those without a pass in Mathematics / English at the SPM level or equivalent are required to attend special enhancement courses


English Qualifications
For international students only :

IELTS           -   Score of 5.5

TOEFL         -   8 (Ess OL) / 46 (iBT)

Pearson    -   51

MUET          -  4.0

Linguaskill  -  160

OET              - 200

ELS               - 108

*International students with qualifications from educational systems where English language is the main medium of instruction are exempted from this requirement.

International students who do not fulfill the English Language Requirements may join the Intensive English Programme at Nilai University which builds their skills in the language and prepares them for the IELTS examination

Programme Highlights

Career Prospects

Here are some career options after you’ve graduated with a diploma or degree in Hospitality & Tourism :-

Digital Marketing Manager                     
Brand Manager
Social Media Manager
Online Content Developer
Search Engine Optimisation Specialist
Web Designer

Scholarship

Nilai University offers scholarships for students from various backgrounds, with the goal of helping students grow to be well-rounded and ambitious individuals and allowing them to reach their goals through quality education. We achieve this by combining academic excellence with a growth mindset for life-long learning.


Course Structure

Programme Module


Common Core
  • BA3105 Introduction to Finance
  • BA3120 Introduction to Financial Accounting
  • BA3121 Intro to Management Accounting
  • EB3130 Quantitative Methods for Business
  • EC3162 Essentials of Information Skills
  • BM3100 Principles of Marketing
  • BM3102 Foundation of Business
  • BM3103 Business Communications
  • BM3105 Law for Business
  • BM3106 Principles of Microeconomics
  • BM3107 Principles of Macroeconomics
  • BM3111 Principles of Management
  • BM3200 Human Resource Management
  • BM3218 Business Ethics and Social Responsibilities
Discipline Core

  • BA3213 Personal Finance
  • BA3216 Financial Technology
  • BM3204 Organisational Behaviour
  • BM3213 Marketing Management
  • BM3219 Entrepreneurship
  • BM3225 Digital Marketing Management
  • BM3229 E-Commerce
  • BM3309 International Business
  • BM3324 Business Analytics
  • BM3325 Logistics and Supply Chain Management
  • BM3326 Global Talent Management
  • BM3328 Business Research Methods
Specialization

  • BM3216 Consumer Behaviour
  • BM3227 Ethics in Digital Marketing
  • BM3313 Marketing Research
  • BM3314 Global Marketing
  • BM3322 Advertising Marketing
  • BM3330 Social Media Marketing
  • BM3331 Affiliate Marketing
  • BM3332 Mobile & Email Marketing
  • BM3333 Search Engine Optimization and Minimization
  • BM3334 Web Analytics
Industrial Training
  • Internship
Compulsory Courses
  • MPU3112 Philosophy & Current Issues (Malaysians & International Students)
  • MPU3122/MPU3142 Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
  • MPU3215 Graduate Preparatory Course
  • MPU3412 Co-curriculum

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Course Summary

  • MQA: (MQA/PA16843)
  • Full Time: 3 years
  • Full Time Tuition Fees (Domestic): RM 54000.00
  • Full Time Tuition Fees (International) : RM 60000.00

Institution Information

  • Campus: Nilai University
  • Faculty: School of Management and Marketing
  • Course Category: Business and Administration
  • Application Intake: January June September
  • Area : Nilai Negeri Sembilan
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Location

About the University/College

  • Institution : Nilai University
  • Location : Nilai Negeri Sembilan

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