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Diploma in Mass Communication

INTI International College Subang
Subang Jaya Selangor Private College
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Course Description

Overview

MASTER THE ART OF COMMUNICATION

The ability to effectively get your point across to the masses is a powerful skill. These days, information can be searched with a few clicks of a mouse and the latest news can be shared and disseminated across the world within minutes of it happening, thanks to the power of mass communication. Mass Communication will train you in a wide array of disciplines that enables you to master the ability to craft and share messages with a global audience.

Have an impact on the world’s perception with the power of communication. Through this diploma, learn about Public Relations, Advertising, TV Production, Journalism, Media Planning and Marketing.

  • Gain hands-on experience backed up with the theoretical knowledge
  • Experience a structured internship at diploma level
  • This diploma covers all areas of Mass Communication
  • Have real-world exposure through participation in global events and projects

Diploma in Mass Communication
This is a broad-based diploma course that covers Public Relations, Advertising, TV Production, Journalism, Graphic Communication and
Marketing. It offers students a wide area to explore and discover where lies their true passion. With hands-on assignment backed by theory,
students find it easier to choose a major for their degree or decide on a career. Students have the opportunity to gain experience through structured internships in this programme. We also bring the industries into the classroom, allowing students to understand and interact closely with the industries they will be part of in the future. By implementing Employer Lecturer   and Employer Project initiatives, we reduce the gap between the industries and students.


Entry Requirement :

SPM / O-Level
3 Credits including English
UEC

3Bs including English

STPM
Pass STPM or its equivalent with minimum Grade C (GP 2.00) in any subject and credit in English at SPM level or its equivalent
STAM
Pass STAM with minimum grade Maqbul and credit in English at SPM level or its equivalent
Certificate
Pass Certificate in related field with minimum CGPA 2.00 and credit in English at SPM level or its equivalent
Certificate in Media & Communication
Pass Certificate in Media and Communication or its equivalent
SKM
LEVEL 3 and Pass SPM with a credit in English
Other
Equivalent qualifications recognised by the Malaysian Government
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.

Programme Highlights

Career Opportunities

You can launch your career in one of these fields, among others:

Public Relations Practitioner
Corporate Communication Executive
Account Management
Planner
Copywriter
Project Management
Customer Relationship Management (CRM)
Branding Executive
Assistant Producer
Script Writer
Media Analyst
Journalist
Writer

Course Structure

Programme Structure :

Core Modules
  • Advertising Strategies and Planning
  • English for Academic Purpose
  • Fundamentals of Marketing
  • Graphic Communication
  • Human Communications
  • Integrated Marketing Communication
  • Introduction to Communication Research
  • Introduction to Journalism
  • Introduction to Video / TV Production
  • Mass Communication and Theories
  • Media Law and Ethics
  • Media Issues and Content
  • News Writing
  • Principles of Advertising
  • Principles of Public Relations
  • Public Relations Strategies
  • Public Speaking
  • Radio and Podcast Production
  • Screen Production Techniques
  • Screen Writing
  • Digital Media Communication
  • Practical Component - Mass Communication
Electives** (Choose one)
  • Introduction to Business
  • Photography
  • Film Criticism

MPU Subjects
  • Green Future Malaysia / Bahasa Kebangsaan A*
  • Co-curriculum
  • Integrity and Anti-Corruption
  • Appreciation of Ethics and Civilisations (Local students) / Communicating in Malay 1B (International students)
* For Malaysian students who do not have a credit in SPM BM.

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Course Summary

  • MQA: (MQA/A6491)
  • Full Time: 2 years
  • Full Time Tuition Fees (Domestic): RM 41940.00
  • Full Time Tuition Fees (International) : RM 41940.00

Institution Information

  • Campus: INTI International College Subang
  • Faculty: Media and Communication
  • Course Category: Journalism and reporting
  • Application Intake: January April August
  • Area : Subang Jaya Selangor
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Location

About the University/College

  • Institution : INTI International College Subang
  • Location : Subang Jaya Selangor

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