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Course Description

Overview

This programme is geared for students who wish to progress into degree programmes in Marketing, Sales, Entrepreneurship and Business. Students will be expected to develop analytical and “applicable” skills so that they can swiftly transfer knowledge and competencies from their respective specialisation into the workplace context.

This programme provides excellent all-round business education and is best suited for those intending to gain a good understanding of all areas of business, especially promotional and marketing practices that may include event and PR activities.

  • Get unique marketing insights into real-world working conditions from employer projects & internships.
  • Undergo a holistic education experience to gain a competitive advantage in a variety of business scenarios.
  • Maximise your career prospects with a thorough understanding of marketing.
  • Study an industry-relevant curriculum to meet the demands of today’s market.


Diploma in Marketing
The Diploma in Marketing equips students with a solid foundation in marketing and related business development, allowing them to fulfil the demands of their job, progress in their careers as well as develop professionally in the face of dynamic business changes and international networking opportunities.

This programme is geared for students who wish to progress into degree programmes in Marketing, Sales, Entrepreneurship and Business.
Students will be expected to develop analytical and “applicable” skills so that they can swiftly transfer knowledge and competencies from their respective specialisation into the workplace context.

This programme provides an excellent all-round business education and is best suited for those intending to gain a good understanding of all areas of business, especially promotional and marketing practices that may include event and PR activities.


Entry Requirement :

SPM / SPMV
3 Credits
O Level

at least Grade C in 3 subjects

UEC
3Bs
Certificate
Pass Certificate in related field with at least CGPA 2.00
SKM
Level 3 in related field
Sijil Kolej Komuniti
Pass Sijil Kolej Komuniti that equivalent to Level 3 MQF in related field AND pass SPM with at least 1 credit
STPM
Grade C (CGPA 2.00) in 1 subject
STAM
Pass STAM with Maqbul
Other
Equivalent qualifications recognised by Malaysian Government


Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.

Programme Highlights

Career Opportunities

You can launch your career in one of these fields:

Sales & Marketing
Corporate Branding & Public Relations
Customer & Supplier Services
Business Development
Entrepreneur

Course Structure

Programme Structure :

Core Modules
  • Fundamentals of English
  • English for Academic Purposes
  • Financial Accounting
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Public Speaking
  • Fundamentals of Marketing
  • Introduction to Business and Management
  • Business Mathematics
  • Quantitative Methods
  • Personal Development Skills
  • Business Ethics
  • Fundamentals of Human Resource Management
  • E-commerce Theory and Applications
  • Capstone Project
Specialised Modules
  • Marketing Communications
  • Service Marketing
  • Retail Marketing
  • Consumer Behaviour
  • Digital Marketing
  • International Marketing
  • Content Marketing
  • Fundamentals of Marketing Research and Analytics
MPU Subjects
  • Green Future Malaysia/Bahasa Kebangsaan A*
  • Co-curriculum
  • Appreciation of Ethics and Civilisations (Local students)/Communicating in Malay 1B (International students)
  • Integrity and Anti-Corruption

*For Malaysian students who do not have a credit in SPM BM.

Course Summary

  • MQA: (MQA/FA12305)
  • Full Time: 2 years
  • Full Time Tuition Fees (Domestic): RM 38639.00
  • Full Time Tuition Fees (International) : RM 38639.00

Institution Information

  • Campus: INTI International College Subang
  • Faculty: Business
  • Course Category: Marketing and Advertising
  • Application Intake: January April August
  • Area : Subang Jaya Selangor

Location

About the University/College

  • Institution : INTI International College Subang
  • Location : Subang Jaya Selangor

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