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Bachelor of Arts (Honours) Marketing (3+0) in collaboration with University of Hertfordshire, UK

INTI International College Subang
Subang Jaya Selangor Private College
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Course Description

Overview

LET’S TALK BUSINESS

With the advent of technology and social media, starting a business in this digital age has never been easier. You can swiftly establish your
own start-up company with the right combination of smart business decisions, attractive marketing programmes and the acumen to identify
the right business opportunities. At the INTI School of Business, you will be taught the know-how to build your own business, and gain the exposure you need to succeed.


Become an invaluable asset to any business by developing a thorough understanding of marketing to identify, attract and satisfy customer requirements profitably.

  • Get access to innovative business programmes via international faculty, overseas guest lecturers and live lecture conferencing

  • Undergo a comprehensive learning experience that sets you apart in the job market.

  • Boost your employability with exposure to real industry projects and practical learning experience


Entry Requirement :

STPM
A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
A Level
A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
Foundation
Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, a credit in Mathematics and a credit in English at SPM/equivalent
UEC
5Bs including at least a pass in Mathematics and a credit in English
SAM
Pass 5 subjects with ATAR 70%, a pass in English and Mathematics and no subject below 50%
NSW (HSC)
Minimum 10 units with UAI (ATAR) 70%, a pass in English and Mathematics and no subject below 50%
International Baccaulareate (IB)
Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics

CPU
Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
Diploma
Successful completion of a relevant Diploma programme to include Mathematics with CGPA 2.00*, a credit in Mathematics and a credit in English at SPM / equivalent
Others
Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor


English Requirements Required by Partner University / School

IELTS                                      -  Score of 6.0 (with no less than 5.5 in any band)

TOEFL                                    -  72 with band scores of reading 18, writing 17, listening 17, speaking 20

Cambridge English First    - (also known as First Certificate in English) 169 overall with a minimum of 162 in each component

PTE                                        -  59 with no less than 42 in any band

MUET                                     -  4.0

SPM                                       -  Grade C

An equivalent qualification in English Language


  • **(1) Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with the Admission Tutor in University of Hertfordshire.
  • (2) Have to recognised English language proficiency result.


Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.

Programme Highlights

Career Opportunities

You can launch your career in one of these fields:

Brand Manager
Product Manager
Market Research Manager
Customer Service Manager
Sales Manager

Course Structure

Programme Structure :

Year 1
  • Economics for Business
  • English for Business Studies 1
  • English for Business Studies 2
  • Essentials Skills in Marketing
  • Preparing for Professional Success
  • Principles of Marketing
  • Introduction to Marketing Communications
  • Content Creation
  • Digital Landscape
  • Understanding Data
Year 2
  • Managing People
  • Enhancing Employability in Marketing
  • E-Portfolio and Employer Relations
  • Consumer Behaviour
  • Digital Marketing in Practice
  • Marketing Insights, Analysis and Planning
  • Social Media and Social Influence
  • Marketing Research
  • Innovation and Business Model Design

Year 3

  • The Future of Marketing
  • Branding and Communications Strategy
  • Digital Venture Creation
  • Global Marketing
  • Agency Practice and Management
  • Strategic Product Management
Electives** Choose from the following
  • Digital Economy and Integrated Marketing Communications OR
  • Dissertation - Marketing
MPU Subjects
  • Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
  • Bahasa Kebangsaan A*
  • Community Service
  • Integrity and Anti-Corruption
  • Design Thinking
  • Philosophy and Current Issues
* For Malaysian students who do not have a credit in SPM BM

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Course Summary

  • MQA: (MQA/A10847)
  • Full Time: 3 years
  • Full Time Tuition Fees (Domestic): RM 81340.00
  • Full Time Tuition Fees (International) : RM 81340.00

Institution Information

  • Campus: INTI International College Subang
  • Faculty: Business
  • Course Category: Marketing and Advertising
  • Application Intake: January April August
  • Area : Subang Jaya Selangor
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Location

About the University/College

  • Institution : INTI International College Subang
  • Location : Subang Jaya Selangor

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