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Bachelor of Art (Honours) in Graphic Design (Advertising)

University of Cyberjaya (UoC)
Cyberjaya Selangor Private University
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Course Description

Overview

Is Graphic Design (Advertising) Degree for You?

In today's rapidly evolving digital landscape, a Bachelors of Art in Graphic Design Degree with a specialisation in Advertising is crucial for those aiming to excel in the advertising and visual communications field. Our graphic design degree is designed to provide students with the vital skills needed for success in the dynamic world of advertising, enabling the creation of compelling and impactful advertising campaigns for various media platforms.

This degree teaches students to master the digital age's complexities while focusing on user experience (UX) design, emphasising on integrated campaigns, data-driven strategies, and user-centred design. With a curriculum that fosters multi-platform skill mastery, proficiency in industry-standard tools, and ethical advertising practices, students are well-prepared to adapt to new technologies, collaborate effectively, and pursue entrepreneurial ventures in the design and advertising sectors. This Graphic Design degree balances traditional design principles with the latest digital technologies, preparing graduates to significantly influence the digital advertising landscape.


Entry Requirement :


Sijil Tinggi Pelajaran Malaysia (STPM)
A pass in STPM with a minimum of Grade C (GP 2.00) in any 2 subjects or its equivalent
A-Level

A pass in A-Level with a minimum of Grade D in any 2 subjects

Sijil Tinggi Agama Malaysia (STAM)

A pass in STAM with a minimum grade of Jayyid, or its equivalent

Matriculation or Foundation
A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00 or its equivalent
Diploma
A Diploma (Level 4, MQF) with a minimum CGPA of 2.00 or its equivalent
DKM/DKLM/DVM
A pass in Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to University's approval
DKM/DKLM/DVM
A pass in DKM/DLKM /DVM with a minimum CGPA of 2.00 with at least 2 years working experience in a related discipline
Other equivalent qualitifications
Other relevant equivalent qualifications recognised by the Malaysian Government, acceptable to the University
APEL

Entry requirements for admission into the Bachelor's programme through Accreditation of Prior Experiential Learning (APEL) as approved by the Ministry of Education (MOHE).

Applicants should be / have the following:

  • A Malaysian citizen
  • More than 21 years of age
  • Relevant work experience / prior experiential learning
  • Pass APEL assessment
  • Credit in SPM / UEC for Maths or equivalent
English Qualifications
For international students only :

MUET         -  Band 3

or its equivalent

Programme Highlights

Career Prospect

As students acquire the necessary skills and knowledge from our Graphic Design degree, they can venture into careers, such as:

Digital Designer
Art Director
UI/UX Designer
Motion Graphics Designer
Social Media Content Creator
Visual Content Strategist
Digital Marketing Specialist
E-commerce Designer
Creative Consultant
Brand Identity Designer
Content Creator
Interactive Media Designer
Digital Illustrator
VR Designer
AR Specialist
User Researcher
Content Marketing Strategist
Freelancer/Entrepreneur
Educator
Creative Director


Career Organisation

Holders of a Graphic Design degree find opportunities in a wide array of organisations such as:

Advertising Agencies
Design Studios
Digital Marketing Agencies
Creative Departments of Companies
Media Production Companies
Interactive Agencies
E-commerce Companies
Social Media Agencies
Web Development Firms
Animation Studios
Video Production Companies
Branding and Identity Agencies
Public Relations Firms
Marketing Departments
Tech Startups
Publishing Houses
Educational Institutions
Nonprofit Organizations
Event Management Companies
Freelance or Self-Employed

Course Structure

Course Structure :


Course Description

The Bachelor of Arts (Hons) in Graphic Design (Advertising) is a comprehensive 3-year programme designed to teach students effective visual communication through design. Covering essential topics like logos, layouts, and design principles, the course prepares students to create aesthetically pleasing designs that communicate messages effectively. It also focuses on adapting design work for the digital realm, ensuring that students are ready for the industry's current demands.

Students are graded based on assignments (30%), projects and presentations (30%), and a final project portfolio (40%).


Course Training and Practical
To enhance the learning experience and prepare students for the industry, our Graphic Design degree is incorporated with comprehensive training and practical methods, such as:

• Hands-on Workshops
• Design Challenges
• Industry Collaboration
• Portfolio Development
• Critique Sessions
• Guest Lectures
• Field Trips


Year 1
  • History of Design
  • Fundamentals of Digital Arts
  • Creative Studies
  • Basic Drawing
  • Design Fundamental
  • Digital Illustration
  • Digital Drawing
  • Creative Typography
  • Digital Photography
  • Colour Studies
Year 2
  • Consumer Behaviour
  • Creative Copywriting
  • Branding Design
  • Layout and Composition
  • Computer Graphic, Visualisation and Animation
  • Digital Advertising
  • Project Management
  • Advertising Campaigns
  • Graphic Design Theory and Practice
  • Content Development & Entrepreneurship
  • Advertising Ethics
  • Advertising Analytics
Year 3
  • Media Planning and Buying
  • Advertising Design
  • Art Direction
  • Project 1 (Proposal)
  • Project 2 (Final Project)
  • Industrial Training

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Course Summary

  • MQA: (MQA/PA16513)04/28
  • Full Time: 3 years
  • Full Time Tuition Fees (Domestic): RM 70000.00
  • Full Time Tuition Fees (International) : RM 85000.00

Institution Information

  • Campus: University of Cyberjaya (UoC)
  • Faculty: Creative Arts and Design
  • Course Category: Design
  • Application Intake: March July October
  • Area : Cyberjaya Selangor
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Location

About the University/College

  • Institution : University of Cyberjaya (UoC)
  • Location : Cyberjaya Selangor

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